The era of digital publishing

Abstract: The study recognizes the challenges associated with slow adoption of digital publishing in our society, mainly at schools and universities. Digital publishing has still not reached its full potential besides increasing popularity of electronic publications and the fact we have lived in the digital age for a sizeable period of time. Our cultural patterns in information production and consumption have been quite consistent for several hundred years. Over the last 50 years, due to the rapid development of ICT, the cultural patterns in information production and consumption have been changing. The new technologies brought new possibilities in all of the stages of information production, promotion, distribution and consumption.  
 
In the study, we identify the key problems of slow adoption, potential opportunities for improvements of the adoption process. As the result, we suggest how to overcome these barriers by suggesting new implementation methods and practices with a practical solution – digital publishing and distribution platform for electronic publications – ecoletra.com